05. canary wharf visual essay

  1. Canary Wharf Visual essay

Canary Wharf is centre of the business in London. Here is the one of main financial centre. I can find so many banks and buildings which looks like business companies in there. About 105.000 people work in Canary Wharf and it is headquarter of world or European banks. There is Barclays, Citigroup, Clifford chance, HSBC and so on. Every building are contemporary and new-fashioned. Atmosphere of Canary Wharf is totally different central of London.

There is busy to workers and businessmen. I thought that here is heart of London to financial and economical. I could not find any old-fashioned and classic buildings in there. Canary Wharf is visually fancy and lively. There is different world in London.

Also, Canary Wharf station has underground, train station, bus stations even the railway connect to London city airport so really easy to arrive the location.



04.Rebranding London: when monoculture preys on the ‘authentic’

what does local identity even mean?

Monoculture have some negative things. One is identity become corruption. Each place in London has a specific and unique. But if make a monoculture they lose their colours and meaning. It fade out character of city.


How might we define a thriving community?

Community is small group in country. Community helps to communicate more easy between their neighbour and develop the negative thing more positively. Because reflect to change is more easy in small group.


Rebranding is positive effect to stagnant city. Support changes to the city and revitalize the city to make more economical result. These days so many areas of London become rebranding and construction. London is classic and historical city in the world. But, small changes revive the economy and city looks lively. Sometimes, old-fashioned part need to be changed swimming with the current of the tide.

03. McDonalization

  1. McDonalization

Influence of McDonalization is biggest changing in the world. Character and factor of success of Mcdonalization have four reasons.

One is effectiveness it is most fast way to get nutrition and feel full and satisified. Second is computability it can be calculating products, services, and time by customers. Third is predictability it helps to serve the equal products and service everywhere and every time. Lastly, Control the every customer who visits the McDonalds.


This system of Mcdonalds applies to numerous forms worldwide and these phenomenon get effects in the future humanity. How to apply Mcdonalization more positively in the future?


Mcdonalization world divided three parts as velvet jails, rubber jails, iron jails. People have to seek rational solution. One of solution is restaurants employ the professional chief and cooperative store, scale of enterprise and alternative college have to maintain be not required to reasonable principle.

02. Disneyization

  1. Disneyization


Disneyization = Disneyfication


Actuality changed into wish. Disneyization is change the real world to the imaginary world.


This words made by Walt Disney. He was in 18 years old. He decided to be an animator. At that time, there were any institutes and books for animations. But he fell in love with animation. Because, he can express imagination in animation. He kept exploring the animation and studied himself. After, he success to make a character is Mickey Mouse. Disney animation gave dream and hope to people. He made a plan of real Disney world. People expected it is impossible. But, He made a Disney land. Actuality changed into hope. Dreams come true. Word of Disneyization derives from Walt Disney’s dream.


Disneyization include of this


  • Theming – infusing a place or object with a particular idea.
  • Merchandising – promoting a goods or services with objects bearing promotional images or logos.
  • Performative labour – making employees not only providers of services, but also entertainers.


Concept of Disneyization used to various field. Especially, Branding space. When people make a place for brand. They add merit of brands. It helps to achieve the wish of consumers.




  • Alan E. Bryman. The Disneyization of Society. Sage Publications. 2004.
  • Gill, Brendan. 1991. The Sky Line: Disneyitis. The New Yorker (April 29): 96-99.
  • Kehoe, Andre. “Christian Contradictions and the World Revolution: Letters to my Son.” Glendale Publishing, 1991.
  • Zukin, Sharon. The Cultures of Cities. Blackwell Publishing. 1996
  • Frank Roost: Die Disneyfizierung der Städte. Vs Verlag. 2000

Ferrell, Jeff. “Tearing Down the Streets: Adventures in Urban Anarchy.” St. Martin’s Press. 2001

01. Westfield shopping centre

  1. Westfield Stratford city


Our group member and I visited Westfield shopping centre and we discussed about several questions.


Sociability and Inclusivity

  • Observe the people using Westfield and their behaviour. How would you describe them?

A: So many families walked around shopping centre and the sit on the launge chairs. They were taking a rest.


  • What are they doing?

A: some of people were eating food in food court and restaurants in shopping centre. They was talking each other and spent a leisure time. Some of parents played with their children in playground in central of shopping centre.


  • Where do they gather?

A: people were gathering near toilet. Almost men were sitting on the sofa and holding their shopping bags. They seem to waiting their girlfriend or wife. Face looks so boring and do not enjoy the shopping.


  • How are they interacting with each other?

A: there is soap shop in middle of aisle. Shop staffs tout on the aisle and support the service to customers.


  • Do you think this is an inclusive or exclusive space?

A: Westfield shopping centre is more inclusive. All of the shops are popular brands and middle price brands. But they gather in one place so approaching to store is more easy then street store.


  • What kinds of people do you not see here?

A: We cannot see the businessmen and homeless. When we visited the shopping centre in weekdays so it is difficult to find businessmen in there. This is proven there is no companies near shopping centre even we cannot see the businessmen in restaurants and food courts.


  • Are there any differences between the city and the shopping mall as spaces?

A: Accessibility, Parking places, do not care about weather, everything is inside for day life such as eating, sleeping, wearing and so on.

Society of Spectacle


Where the real world changes into simple images, the simple images become real beings and effective motivations of hypnotic behavior. The spectacle, as a tendency to make one see the world by means of various specialized mediations (it can no longer be grasped directly), naturally finds vision to be the privileged human sense which the sense of touch was for other epochs; the most abstract, the most mystifiable sense corresponds to the generalised abstraction of present-day society. But the spectacle is not identifiable with mere gazing, even combined with hearing. It is that which escapes the activity of men, that which escapes reconsideration and correction by their work. It is the opposite of dialogue. Wherever there is independent representation, the spectacle reconstitutes itself.

Guy Debord 1967 ‘society of spectacle’ – Chapter 1 “Separation Perfected”



CTS2 Option2 Branding Spaces


fast and slow fashion

Contemporary fashion industry has become oversupplied. Every season, design and style changed and consumed in the world. This phenomenon comes from fast fashion. Fast fashion is a contemporary term used by fashion retailers to express that designs move from catwalk quickly in order to capture current fashion trends. Fast fashion clothing collections are based on the most recent fashion trends presented at Fashion week in both the spring and the autumn of every year. Many huge companies pursue fast fashion. For example, Zara, H&M, Top shop is front-runner of fast fashion. On the other hand, slow fashion have different propensity than fast fashion. Slow fashion is not typical seasonal fashion trend, it is a movement that is steadily gaining momentum and is likely here to stay. Considerable global fashion designers design their brand to focus on slow fashion.

week 6 costume

Grand Budapest hotel 







won the Academy Award for Best Costume Design

Designer of costume : Milena Canonero
Screen Shot 2015-11-17 at 16.37.55

The Envelope Milena Canonero’s ‘Grand Budapest’ costumes match Wes Anderson’s vision


each costumes show the character.

One of my favourite film is ‘Grand Budapest hotel’. I saw this film 3 times in theatre and keep watching after. I fall in love of the film. There are several reasons. First reason is ‘colours’. This film use strong and light colours. Their balance is perfect and beautiful. One of memorize colours are red and purple. That colours really blue and cold. But, their colour makes show each character roles. Second reason is ‘costume’. If you watched film, as you can see the costume is special. They are wearing unusual colour costume in film. Hotel staffs wear a strong purple colour and another characters wear a black, smoky green, real red and so on. Interested thing is characters have a similar character of their costume colours. Costume designer of Grand Budapest hotel is Milena Canonero. She won the prize in Oscar awards of costume design. In addition, Prada and Fendi collaborated in this film and made costumes of characters.

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